YouTuber Sarah’s Day has shocked fans with a dramatic transformation for the launch of her new activewear range.
The 27-year-old, who is set to launch her third collaboration with White Fox Boutique in June, sported ‘boxer braids’ with fluoro hair extensions.
Looking almost unrecognisable, the holistic princess wore mint coloured extensions on day one of the shot, followed by tangerine locks for day two. The mother-of-one explained to her 1.1 million Instagram followers her normal braids didn’t look bulky enough on camera so they added the extensions.
While the results from the photoshoot remain a secret, Sarah revealed the vibe of the campaign is ‘everything elevated’.
“So, from like the hair, the makeup, the activewear, everything is elevated.
“It’s like my makeup is very natural but a little bit more extra for the photoshoot. And then like my hair, it’s like my usual braids but extra.
“When you watch the campaign, it’ll totally make sense. It’s a really fun one and everyone has put some much effort into this campaign,” she said.
Despite the YouTuber revealing she was channelling Ariana Grande and Bratz Doll vibes, it’s hard not to compare the look to the Kardashian/Jenners.
In 2016, Kim Kardashian was touted as making ‘boxer braids’ popular, despite the woven hairstyle dating to back to ancient Africa.
Since becoming renowned for the hairstyle, the famous family have come under fire multiple times for ‘blackfishing’.
The term ‘blackfish’ was coined to explain the phenomenon of white people choosing common black traits and characteristics for their benefit, while people of colour continue to face discrimination on a day to day basis.
In January, makeup mogul Kylie Jenner was accused of appropriating a culture without recognising the problems with doing so, after positing photos of herself with twist braids.
It wasn’t the first time the billionaire has received backlash for appropriating a style typically associated with women of colour.
While we're sure Sarah had absolutely no intention of causing offence, it will interesting to see how her activewear campaign is received when it drops in June.